Where purpose meets growth
Where purpose meets growth
We build and scale brands that improve health, wellbeing, and human connection.
We build and scale brands that improve health, wellbeing, and human connection.
MEET A-FRAME
A-Frame turns big ideas into scalable, profitable, category- defining brands with world-class product creation, creative, and global operations.
We move early
Identifying shifts in health, sustainability, and behavior before they go mainstream.
We move early
Identifying shifts in health, sustainability, and behavior before they go mainstream.
We move early
Identifying shifts in health, sustainability, and behavior before they go mainstream.
We build smarter
Applying systems, shared resources, and creative infrastructure across ventures.
We build smarter
Applying systems, shared resources, and creative infrastructure across ventures.
We build smarter
Applying systems, shared resources, and creative infrastructure across ventures.
We scale brands that resonate
With communities who demand emotional relevance and everyday impact.
We scale brands that resonate
With communities who demand emotional relevance and everyday impact.
We scale brands that resonate
With communities who demand emotional relevance and everyday impact.
WHO WE ENABLE
We partner with purpose-driven founders reimagining daily life, from what we drink to how we move, connect, and care.
We partner with purpose-driven founders reimagining daily life, from what we drink to how we move, connect, and care.
We partner with purpose-driven founders reimagining daily life, from what we drink to how we move, connect, and care.
Our ventures sit at the intersection of wellbeing, human connection, and sustainability. Each brand we build helps people live better and tread lighter, turning conscious ideas into scalable, commercially viable businesses.
Together with founders, researchers, and aligned capital, we turn early signals into systems that scale consumer brands which don’t just sell products, but shape culture.
Our ventures sit at the intersection of wellbeing, human connection, and sustainability. Each brand we build helps people live better and tread lighter, turning conscious ideas into scalable, commercially viable businesses.
Together with founders, researchers, and aligned capital, we turn early signals into systems that scale consumer brands which don’t just sell products, but shape culture.
Our ventures sit at the intersection of wellbeing, human connection, and sustainability. Each brand we build helps people live better and tread lighter, turning conscious ideas into scalable, commercially viable businesses.
Together with founders, researchers, and aligned capital, we turn early signals into systems that scale consumer brands which don’t just sell products, but shape culture.
Human Connection
Human Connection
Sustainability
Sustainability
Wellbeing
Wellbeing
Untapped opportunity
Untapped opportunity
THE A-FRAME WAY
A-Frame operates across three primary axes:
A-Frame operates across three primary axes:
Internal Studio Brands
We create and acquire purpose-driven brands. We then build, validate, and scale them in-house.
Internal Studio Brands
We create and acquire purpose-driven brands. We then build, validate, and scale them in-house.
Internal Studio Brands
We create and acquire purpose-driven brands. We then build, validate, and scale them in-house.
Founders in Residence (FIR) | Portcos
We co-build with founders who bring early ideas or traction, to accelerate growth through shared ownership.
Founders in Residence (FIR) | Portcos
We co-build with founders who bring early ideas or traction, to accelerate growth through shared ownership.
Founders in Residence (FIR) | Portcos
We co-build with founders who bring early ideas or traction, to accelerate growth through shared ownership.
Agency Services
Additional support for internal and external brands. Offerering in-house brand, marketing, and creative services.
Agency Services
Additional support for internal and external brands. Offerering in-house brand, marketing, and creative services.
Agency Services
Additional support for internal and external brands. Offerering in-house brand, marketing, and creative services.
HOW WE BUILD
We bring thoughtful systems to exceptional ventures — with clarity and care in
every layer.
We bring thoughtful systems to exceptional ventures — with clarity and care in every layer.
We bring thoughtful systems to exceptional ventures — with clarity and care in every layer.
(01)
Brand Growth Services
Brand Identity & messaging
Marketing strategy & campaign creative
Influencer, PR, and social growth
Paid media & performance marketing
(02)
Product & Tech Capabilities
AI/ML, Software & App Development
Industrial & Material Design (Hardware & Soft Goods)
CPG Product Innovation
UX/UI and product prototyping
(03)
Health & Impact Infrastructure
Health Innovation & Commercialization
ESG Strategy & Impact Assessment
B Corp & certification readiness
Regulatory & compliance support
(04)
Operations & Supply Chain
Shared Warehousing & Fulfilment
Supplier Network & Manufacturing
Supply Chain Strategy
Cost-optimized scaling from day one
WHO WE BUILD WITH
A Frame builds within a connected network that merges research, creativity, and aligned capital.
A Frame builds within a connected network that merges research, creativity, and aligned capital.
CASE STUDIES
Prioritizing human-centered technologies and consumer brands shaping a future rooted in vitality
Mirth
CPG
Role Cycling
Durable Goods
Willo
Technology
CASE STUDIES
Prioritizing human-centered technologies and consumer brands shaping a future rooted in vitality
Mirth
CPG
Role Cycling
Durable Goods
Willo
Technology
CASE STUDIES
Prioritizing human-centered technologies and consumer brands shaping a future rooted in vitality
Mirth
CPG
Role Cycling
Durable Goods
Willo
Technology
OUR TEAM
The A-Frame Team
Luke Tobin
Principal
Founder of Unusual Group, multi-exited entrepreneur, and lead investor at Tobin Capital. TIMES 'One to Watch" leader
A-Frame brings together a multidisciplinary team — design, brand, product, strategy, operations — working as one to build ventures with depth, clarity, and purpose.
See full team
See full team
See full team
If you’re a founder with a vision, a partner with purpose, or a team ready to grow
Let’s build together.
If you’re a founder with a vision, a partner with purpose, or a team ready to grow
Let’s build together.
If you’re a founder with a vision, a partner with purpose, or a team ready to grow
Let’s build together.
A-Frame Venture Studio
©
Interested in working with us?
© 2025 A-Frame Venture Studio
Interested in working with us?
© 2025 A-Frame Venture Studio
Interested in working with us?
© 2025 A-Frame Venture Studio
Interested in working with us?
© 2025 A-Frame Venture Studio
Interested in working with us?
© 2025 A-Frame Venture Studio